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Custom Piñatas Design

Building digital experiences

Bursting with delight
Beer label illustration for Viajero Mistico, a collaboration between Strange Brewing and Mystic Fog Beer & Co
About
Steven Rankin, Art Director & Designer with +15 years of experience in content creation.

I am an Innovative and accomplished Art Director and content creator with a proven track record of delivering engaging, omni-channel content experiences. I excel at spearheading captivating content across video, design, and educational initiatives, driving user engagement and business results.

My strong ability to seamlessly integrate strategic planning with execution, coupled with my experience in managing cross-functional teams and complex content production processes, ensures consistent delivery of high-impact content, meticulously aligned with business goals and delivering measurable results.. Core competencies include:

Program Management: Creative and Education Strategy | Gen AI program management | Go-To-Market Strategy | Product Marketing | Program Creation and Management | Content Operations | Google Project Management Certificate (2024)

Content Creation: Storytelling | Video Production | Graphic Production | VisD | GenAI | Infographics | Social Media | Interaction Design | Event Collateral | Deck and Narrative Design | Branding and Identity

Custom Piñatas is my freelance design agency. Through volunteer projects and various client work, I’ve honed my skills across multiple media. This experience, coupled with my Mexican-American heritage and appreciation for the artistry of piñatas, allows me to bring a unique perspective to creative solutions.

Like a custom piñata, each project I undertake is treated with care and attention to detail. I’m committed to delivering innovative and visually stunning designs that exceed expectations.

Video Tutorial for Google Ads Knowledge Center

Title: Setting Up Conversion Tracking, Part 1

Client: Google
Date published: 09/24/2024
Views: 117,000

Educational content designed to streamline a complex process within Google Ads. This video is the first in a two-part series designed to simplify a notoriously difficult task for users.

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