Art direction, Branding, Design, Illustration

Illustration and infographic series

Client, YMCA

Client: YMCA

Illustration and infographic series

Project Objectives

Raise awareness: Increase public understanding of the YMCA’s dedication to DEI.
Communicate impact: Showcase the positive outcomes of the YMCA’s DEI programs and initiatives.
Engage target audiences: Create visually appealing content that resonates with diverse communities.
Drive action: Inspire individuals to support the YMCA’s DEI efforts or participate in related programs.
Strengthen brand identity: Reinforce the YMCA’s brand as a welcoming and inclusive organization.

YMCA's "DIG" graphics series

For two years, I collaborated with the YMCA as a contract brand and illustration designer, crafting a cohesive visual identity across their marketing materials. I developed custom iconography and typography systems that infused the YMCA brand with personality and clarity. This comprehensive approach extended to building a robust icon library, ensuring visual consistency and enhancing the overall brand experience.

By contributing to the development of a unified design system, I streamlined branding efforts and elevated the YMCA’s presence across all platforms.