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Innovative and accomplished Art Director and Content Specialist with a proven track record of delivering engaging, omni-channel content experiences. Steven excels at spearheading captivating content across video, design, and educational initiatives, driving user engagement and business results.
Strong ability to seamlessly integrate strategic planning with execution, coupled with my experience in managing cross-functional teams and complex content production processes, ensures consistent delivery of high-impact content, meticulously aligned with business goals, and delivers measurable results.
Experience
01/16 – Present | Custom Piñatas Design | Art Director
- Deliver content strategy and design solutions for diverse clients, including branding, UI/UX, and marketing collateral
- Leverage AI tools to accelerate concept development and optimize creative production while maintaining quality standards
08/25 – 11/25 | Anthropic | Video Specialist (Contract)
Directed and produced video content that drives product adoption for Claude.ai by managing the complete video production lifecycle from concept to publication. Translated complex technical information into clear, compelling visual narratives optimized for diverse audiences.
- Manage complete end-to-end video creation utilizing screen recordings, professional voiceovers, and expert-level editing in After Effects, Premiere Pro, and Frame.io
- Leverage deep background in product marketing and customer education to ensure content effectively communicates product value, implementation strategies, and brand messaging across platforms
- Distill intricate AI and product concepts into accessible, engaging narratives that resonate with technical and non-technical audiences
01/25 – 06/25 | U Storage | Director of Marketing
Lead strategy and execution of nationwide marketing programs for student storage services, overseeing brand awareness campaigns, B2C customer acquisition strategy, and multi-channel marketing initiatives.
- Developed standardized project management frameworks including dashboards, timelines, and reporting tools to ensure scalable delivery across 15+ university markets.
- Partner with cross-functional teams to align marketing initiatives with business objectives, managing budgets and mitigating risks to meet project timelines.
- Drive continuous improvement through data analytics and AI tool implementation, optimizing operational workflows and campaign performance tracking.
8/24 – 8/25 | Education break | Masters of Business, Columbia College Chicago
07/22 – 08/24 | Google | Senior Content Strategist, Education
Drove 138% user engagement through an AI-powered video localization initiative:
- Pioneered AI-powered video localization program using Google DeepMind’s automated dubbing tool. Ideated a pilot of 6 Spanish-language videos using robot voice automation, then scaled the program across 12 languages. Created a quality assessment framework and collaborated with localization teams to ensure brand consistency.
- Achieved 138% increase in video engagement across localized content and 14% overall engagement lift across all languages, while reducing localization costs by 75% (4x cost reduction). Received a spot bonus from the Head of Localization and recognition in the VP of Operations weekly update.
- ○ Established a new standard for scaled content localization for multiple video production teams.
Increased user satisfaction 38% and product adoption 12% through an educational campaign:
- Authored education strategies to improve proficiency and improve feature adoption across diverse skill levels to address user churn, low adoption rates, and high support volumes.
- Designed and launched personalized learning paths for Google Ads Help Centers, creating interactive training experiences including live product simulations and video content across 40+ languages. Developed certification-style programs with external partners and established a collaboration framework with Product, Engineering, and Marketing teams to ensure technical accuracy.
- Delivered 38% increase in user satisfaction scores and 12% boost in product adoption rates. Educational resources reached 2M+ users quarterly, authored a scalable framework adopted by 4+ additional product teams.
Established a content creator upskilling program that improved team confidence by 67% on complex product topics, enabling faster content production cycles and more accurate marketing materials for product launches.
07/21 – 07/22 | Google | Senior Content Strategist, Multimedia
Reduced high-touch support cases by 7% through strategic multimedia program expansion:
- Transformed content strategy from text-only to more visual modalities, improving comprehension and reducing support volumes without sacrificing production efficiency.
- Guided organizational transformation, separating strategy from operations. Provided scalable multimedia content strategy incorporating videos, interactive elements, and graphics aligned with UX best practices.
- Partnered with Marketing, Product, and Sales stakeholders to define content priorities and codify production standards.
- Achieved 40% increase in user engagement and 7% reduction in high-touch support cases. Optimized production timelines by 25%, improving ROI, thus informing budget allocation for the subsequent fiscal year.
Led cross-functional design sprint with UX, Marketing, and Product teams to establish a unified Abstract UI framework, resulting in a 15-20% reduction in asset production time and adoption by Google Ads UX design repository as a core guideline.
01/21 – 06/25 | Mystic Fog Beer & Co. | Patagonia, Argentina
Lead all creative direction and brand identity for a Patagonian craft brewery, developing bold visual language that captures brand essence across packaging, marketing, and digital platforms.
- Direct visual identity ensuring consistency across all brand touchpoints; created visually stunning designs for packaging, marketing collateral, and digital platforms
- Directed diverse visual media, including graphic production for beer labels, motion graphics for promotional videos, and social media visual content
- Integrated brand and marketing initiatives with business goals, developing creative strategies for brand advocacy and product marketing
01/19 – 07/21 | Google | Content Production & Operations Lead, Multimedia
Built multimedia production program from ground up, producing 4,000+ graphics and 121 videos:
- Improved Google Ads Help Center multimedia content production systems, reducing ad-hoc requests that created bottlenecks and inconsistent quality.
- Founded an enterprise-grade multimedia production program supporting 47 critical user journeys while ensuring brand consistency and scalability.
- Founded a net-new production team that managed processes from strategy through execution.
- Built and managed team of 6 extended workforce members, 2 FTE script writers, 3 video producers, and 1 external agency partner.
- Created a comprehensive operational framework including quality assessment checklists, scripting standards, and localization workflows.
- Created an integrated project tracker tied to JIRA, established production capacity models, and implemented conditional logic intake forms.
- Onboarded vendor partnership with training and process documentation.
- Published 4,000+ graphics and 121 YouTube videos supporting 47 critical user journeys, establishing a foundation for scaled content operations.
- Program model adopted across the organization, with consultation provided to YouTube and Google Cloud multimedia teams.
Pioneered interactive simulator development (live product demos embedded in Help Center), enhancing user decision-making capabilities and reducing support escalations through hands-on learning experiences.
Core competencies
Program Management: Creative and Education Strategy | Gen AI program management | Go-To-Market Strategy | Product Marketing | Program Creation and Management | Content Operations | Google Project Management Certificate (2024)
Content Creation: Storytelling | Video Production | Graphic Production | VisD | GenAI | Infographics | Social Media | Interaction Design | Event Collateral | Deck and Narrative Design | Branding and Identity
Folks I have helped
