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Mystic Fog Beer & Co

Branding and design

Industry: Beer
Dates: 2020 – current
Services provided: Brand creation and management, Illustration, art direction, graphic production
Channels: Environmental design, Social, Web, Event Marketing, Beer Labels

For Mystic Fog Beer & Co, I creates a strong, memorable brand identity for a craft brewery located in Patagonia, Argentina. The brand evokes a sense of adventure, humor, and the rugged beauty of the region, embodying the spirit of enjoy a beer  “After Every Adventure”. 

I created a strong, memorable, and authentic brand that resonates with adventure-seeking beer enthusiasts, the heart of the people in El Bolsón.

MF Website
MF Instagram

Design Deliverables

  • Brand Identity Guide: A comprehensive document outlining the brand’s visual identity, including logo usage guidelines, color palette, typography, and imagery.
  • Packaging Design: Design for beer bottles and cans, including labels and packaging materials.
  • Merchandise Design: Design of branded merchandise, such as t-shirts, hats, and glassware.
  • Social Media Graphics: Design of social media graphics for platforms like Instagram, Facebook, and Twitter.
  • Website Design: Design of a visually appealing website that showcases the brewery’s brand, products, and story.

Additional Considerations:

  • Sustainability: Incorporate eco-friendly design principles and materials into the branding and packaging.
  • Local Culture: Reference local Patagonian culture and traditions in the brand’s messaging and visuals.
  • Experiential Design: Consider the brewery’s physical space and create an immersive brand experience for visitors.
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