Google – Measurement Narrative (external)

This refreshed narrative empowers sellers to have compelling conversations about measurement and attribution. It introduces the “measure, attribute, act” framework, with the goal of teaching advertisers to correctly measure every moment that matters to their business, attribute conversion credit more accurately (using a non-last-click model) and act on insights to drive strategic account changes.

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  • Categories : Branding, Communications, Content, Infographics, Presentations, Product Marketing
  • Tags : collaboration, illustrations, program management, writing
  • Date published : 28 May, 2018