Google Ads – Infographic One Sheeter Series

When I started working within this team they only produced content into two formats; a one-sheeter and a deck. I was asked to source new formats to deliver content, with the goal of delivering compelling content while increasing customer engagement. I decided to utilize something I called “infographic one-sheeter” where I overlaid content into a graphic format.

I developed a plan to deliver a series of infographics. The process included reviewing upcoming product launches and organizational goals, working along side both product and content teams, scoping project initiatives, writing content, and building robust creative briefs. I created 5 pieces in this series.

Remarketing One Sheet

I lead a collateral effort with a product expert team to build a combined solution across networks. This content provides the value of implementing Remarketing Lists for Search Ads (RLSA) and Remarketing together.

Rebranded in July 2018 as part of the larger initiative to Google Ads rebrand initiative

Original design

Creative Excellence One Sheet

This one-sheeter focuses on actionable steps to help advertisers understand their account-specific opportunity to adopt more ad extensions and additional text ads.

Rebranded in July 2018 as part of the larger initiative to Google Ads rebrand initiative

Original design

Budgets One Sheet

This one sheeter will help advertisers maximize opportunities to capture search demand and make budget decisions that are based on profit-driven outcomes.

Rebranded in July 2018 as part of the larger initiative to Google Ads rebrand initiative

Original design

Smart Bidding One Sheet

This collateral features:
  • an overview of the benefits of Google Ads Smart Bidding
  • a list of the top five campaigns to transition, along with their recommended bid strategies
  • a customized ‘Opportunity Tab’ link so they can easily act on the recommendation
  • a case study that illustrates the power of automation based on client opportunity

 

Project Creative Brief

Goal: Drive decision makers (primarily B/C-level stakeholders) to support the adoption of Smart Bidding strategies for their Google Ad(s).

Title: Automation helps customers win more

The future of farming is automated. Food demand continues to increase as the global population continues to rise. Automation helps farmers grow more food meeting demand. Similarly consumer behavior is evolving; performance advertising has grown incredibly complex to meet demand.

Google Ads Smart Bidding solutions embraces the future; growing faster and smarter, the new strategies are built for winning more. Marketers who automate will be faster (reduced time spent with limited resources manually monitoring and adjusting for many possible signals), smarter (increased time for more value added marketing activities), and win more (better ROI).

CTA: Implement auto bidding across all campaigns in your account

Visual: Show food growing equipment in a field.

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  • Categories : Content, Creative, Infographics, Product Marketing
  • Tags : Content, Creative, Infographics, Product Marketing
  • Date published : 03 Sep, 2018