Google – Automated Scorecards

Working within a sales Go-to-Market team, our goal was to leverage automated tools for customized advertiser insights to drive customer action and save sellers’ time. Additionally, we collaborated cross-functionally to pilot new innovations for external customer insights.

Shared here is a series of automated scorecards that could be used 1:1 or bulk downloaded for partner events.

Cross Product Scorecard

This external scorecard provides a dynamic assessment of a customer’s full Google Ads strategy, and provides actionable next steps and resources based on their current adoption metrics.

Retail Scorecard

This scorecard assesses a retailer’s account and dynamically provides actionable next-steps and resources based on their adoption metrics. Designed for use in both client conversations and in-person client events.

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  • Categories : Communications, Content, Infographics, Print, Product Marketing
  • Tags : collaboration, program management, writing
  • Date published : 10 May, 2018